Northamptonshire County Cricket Club are proud to announce a new partnership with Elgato.
The industry leader for content creators, Elgato’s range of high-quality, professional hardware will support the expansion of the Club’s digital media strategy through 2021 and beyond.
“We’re delighted to have a brand like Elgato on board to help us continue improving our digital content.” Northamptonshire’s Marketing Manager Daniel Vernon said.
The centrepiece of the partnership will see Elgato’s broadcast-grade microphones, lights and capture devices power a new player-focused podcast.
“Part of our goal is to use our digital channels to bring fans even closer to the playing group and start to tell those individual stories. We’re really excited about the possibilities linking with Elgato opens up for us to achieve that goal and that starts with the podcast.” Vernon said.
Elgato’s Senior Partnerships Manager Tom Hildreth said, “We are proud to be part of the pioneering journey that NCCC is undertaking by bringing sports into the digital age. They have exciting ambitions and are as passionate about their presence off the pitch as they are on it.”
The new in-house Northamptonshire cricket podcast, powered by Elgato is set to launch early in the 2021 season.