Northamptonshire County Cricket Club are delighted to announce a new partnership with Brioche Pasquier as the Club’s Principal Partner for the Steelbacks in the Community for the next two years.

Founded in 1936 in Les Cerqueux, a small village in the West of France, Brioche Pasquier has a rich heritage of baking a range of delicious brioche and pâtisserie. The partnership brings together two organisations that share a deep commitment to the community.

Brioche Pasquier’s UK Bakery in Milton Keynes has been in operation since 2014, and the company has consistently supported the surrounding community. As Principal Partner to the Steelbacks in the Community, Brioche Pasquier’s involvement will help promote the Club’s efforts to engage people of all ages in cricket-related activities.

“We are delighted to share that we are now a Principal Partner to Steelbacks in the Community and an Official Partner with Northamptonshire Country Cricket Club”.  Ryan Peters, Managing Director at Brioche Pasquier UK said.

“We are really excited to see how our new partnership can grow and are looking forward to a great summer of cricket!’ 

Brioche will feature on the Player Pathway and Northamptonshire Women’s team kit, as well as having branding around The County Ground. Brioche Pasquier will also be the proud match sponsors of Community Day on the 14th August. 

“It’s fantastic to welcome Brioche Pasquier to the club, and we are excited to see the growth with this partnership over the next couple of years” Northamptonshire Head of Commercial, Daniel Vernon said.

“Their current community involvement is impressive, and we’re excited to see how they can contribute to our Women’s and Community programmes. I believe their experience and commitment will help elevate these aspects of the Club to another level.”