Northamptonshire County Cricket Club are thrilled to announce that Dafabet will continue as a Principal Partner of the Club.
The continued partnership will see Dafabet stay as the Lead Partner of the Club’s livestream, as we continue to enhance county cricket coverage.
Dafabet’s Head of Sponsorship, John Cruces quoted “We’re very happy to be extending our partnership with Northamptonshire.
Cricket and in particular UK County Cricket’s footprint continues to expand worldwide. It’s for that reason we see it important to maintain our relationship. As with all our partners we wish the club the best of luck for the forthcoming season.”
In addition to their support of the livestream, Dafabet will have branding included on the collar and the back of the neck on our Mne’s T20 kit, as well as featuring on the front of our Men’s One Day Cup kit for the first time.
As part of the partnership, Dafabet branding will not be present on retail and junior shirts, emphasising their commitment in promoting safer gambling across sports.
NCCC’s Chief Operating Officer, Daniel Vernon, was delighted to be continuing to work with a global brand.
“The partnership with Dafabet has been hugely successful over the last couple of years and we’re excited to see that progress even further.
“In 2025 our games were broadcasted to millions of people all around the world and we can’t wait to keep working with Dafabet to continue broadcasting our matchday coverage to a high standard.
“We’re grateful for the support that they have shown over the last couple of years and we’re very excited to see that develop.”
Dafabet will also have various signs and branding visible around The County Ground.