Northamptonshire County Cricket Club are pleased to confirm Carlsberg Marston’s Brewing Company will continue as the Club’s Official Pouring Rights Partner for an additional three years.
Carlsberg hold a strong connection to the county having been brewing in Northampton for half a century and the early extension of their agreement is a testament to the strong partnership the club now holds with this iconic brand.
“We have built an excellent relationship with Carlsberg over the last couple of years and it’s fantastic news that we are able build upon this into the future.” Northamptonshire Head of Commercial Daniel Vernon said.
“Carlsberg Marston’s is an iconic business within the Northamptonshire community, and we are extremely proud stay connected.”
Pippa Walsh of Carlsberg Marston’s Brewing Company said; “it’s great to extend our relationship with Northamptonshire County Cricket Club, it’s been a really successful couple of years and here’s to many more.”
“Northamptonshire is an incredible sporting county and we know how important the role sport plays is in the area, our roots are firmly here and it’s wonderful to play a part in supporting the local community in this way.”
In addition to supplying drinks across The County Ground, Carlsberg Marston’s Brewing Company’s ongoing support will also ensure all of Northamptonshire’s playing and training kits remain free from alcohol branding.
“With supporters continuing to be at the forefront of the partnership, we felt it was important to remain with alcohol branding off the playing kit and the team at Carlsberg Marston’s were in full agreement of this.
“Together we hold shared values on inclusivity and are committed to ensuring Northamptonshire County Cricket Club is a welcoming organisation regardless of age or belief and this is an important reflection of that.”