Northamptonshire County Cricket Club are delighted to welcome Carlsberg Marston’s Brewing Company as the Club’s pouring rights partner for the next three years.
Having been brewing in Northampton since 1973, Carlsberg hold a strong local heritage in the county and the new partnership offers the Club great flexibility across all areas of The County Ground.
“We are absolutely delighted to be toasting a new three-year pouring rights partnership with Northamptonshire County Cricket Club.” CMBC Business Development Manager Pippa Walsh said.
“As a brewer with roots firmly in Northampton, we know the role sport plays in the local community and this new deal further strengthens our commitment not only to the club but also to the county.
“We’re now eagerly anticipating the start of the 2022 season and look forward to using our partnership to deliver exciting experiences for cricket fans.”
The partnership brings a noteworthy change to the Club’s playing kit, which will no longer feature alcohol branding on any of the three match shirts.
“It’s a new look partnership for the club and a step away from where we have been over the previous nine years, but it’s something we’re really excited about.” Northamptonshire Commercial Manager Daniel Vernon said.
“We felt it was important to remove the alcohol branding from our playing kit and Carlsberg Marston’s have been fantastic supporters of this. Now all of our fans, regardless of their age or beliefs, can proudly wear the same Northamptonshire shirt as our players.
“We are excited to expand and grow this partnership over the next three years.”
Supporters will be able to enjoy a refreshed drinks menu at The County Ground during the upcoming season including Carlsberg, San Miguel and Poretti as headline lagers, 61 Deep Pale Ale and Somersby Cider.