Northamptonshire County Cricket Club are delighted to announce that Brioche Pasquier UK will continue as Principal Partners of the Steelbacks Foundation and as an Official Partner of the Club.
Brioche Pasquier, who are entering a third year of partnership with the Club, will continue to support the Foundation and improve their community outreach.
Brioche Pasquier boasts a rich heritage of baking a range of delicious brioche and pâtisserie with a worldwide presence, including one in Milton Keynes. Since the company’s creation in 1974, they have their savoir-faire passed down from generation to generation and are currently one of the UK’s favourite brioche brands.
Providing a wide range of products, Brioche Pasquier combines authentic recipes with carefully selected ingredients to create products with a taste that is uniquely its own.
As part of this growing partnership, Brioche Pasquier appears on both the Steelbacks Women’s One Day Cup and Vitality Blast kits. Brioche Pasquier will continue to support the Steelbacks Foundation in their endeavor to deliver cricket to all in Northamptonshire.
There has already been a lot of great work, with Brioche Pasquier supporting Foundation Summer Camps, as well as our Brioche Pasquier Community Day, the Club’s biggest community event of the year.
Managing and Industrial Director at Brioche Pasquier, Alain Vivion said:
“We are proud to continue our partnership with Northamptonshire County Cricket Club and the Steelbacks Foundation for a third year. Over the past two seasons, we have seen first-hand the positive impact the Foundation has across Northamptonshire, creating opportunities for people to get involved in cricket.
“Supporting local communities is an important part of who we are at Brioche Pasquier. We look forward to building on the success of our partnership and supporting the Club, the Steelbacks Women and the Foundation throughout the coming season.”
Brioche Pasquier’s branding is also present around the perimeter of the cinch County Ground playing surface, whilst the Brioche Pasquier team will attend several 1878 Business Club events as well as joining us during the Vitality Blast.
Chief Operating Officer, Daniel Vernon, is delighted to continue this relationship:
“Brioche Pasquier are a crucial asset to the Club with their support of the Steelbacks Women and the Foundation. I really enjoy working with the team and it’s a relationship I’m proud of.
“They are continuing to grow in the UK and having their support enables the Foundation to have that extra reach around the local communities. They have played a huge role in helping the Foundation continue to grow cricket and I’m looking forward to seeing that relationship develop even further.”