Northamptonshire County Cricket Club are delighted to announce that Bartercard have joined the Club as a new Principal Partner.

Having been a major trading platform since 1991, Bartercard offer connectivity between companies to open-up opportunity for trading, sales, and growth.

This major new partnership will also see Bartercard become the main Royal London Cup front of shirt sponsor for the coming seasons.

Bartercard Managing Director Chris Kirby said, “We’re delighted to announce our brand-new sponsorship deal with Northamptonshire County Cricket Club, and to be displayed as the main front of shirt sponsor is something we’re incredibly proud of”.

“We believe that a partnership between Bartercard and NCCC could help the club reach new heights through the Bartercard platform and branch out into local businesses within the community to help supply the local club they support”.

As a principal partner the Bartercard colors will also be visible around The County Ground, joining a range of new and extended partners providing a new look to Wantage Road this season.

Northamptonshire County Cricket Club Commercial Manager Daniel Vernon said: “It is fantastic to have another principal partner on board and we can’t wait to see where this new relationship takes us”.

“It will be great to begin working with Bartercard and we are especially excited to welcome them to the 1878 Business Club to share connections between themselves and our existing partners. A new look for the Royal London Cup shirt is also very exciting and hopefully Bartercard can be representative of a successful Royal London Cup campaign”.