Northamptonshire County Cricket Club are delighted to announce that Ad Valorem Group have become Official Club Partners.
Ad Valorem Group is an award-winning, family-run accountancy firm based in Milton Keynes, supporting businesses across the region, including Northants, Beds, Bucks and Cambs. They support SMEs with accounting, tax, audit, and specialist tax relief, including R&D.
Ad Valorem Group Managing Director, Nigel Adams, commented:
“We’re absolutely delighted to be joining Northamptonshire County Cricket Club as Official Club Partners. It’s a fantastic opportunity to support a well-respected club at the heart of the region, and one that shares our values around community and long-term relationships.
We’re really looking forward to spending time at the ground this season, hosting clients and partners, and building new connections. It promises to be an exciting year ahead, both on and off the pitch.”
As part of the new partnership, Ad Valorem Group branding will feature on the Club’s sleeve throughout all County Championship matches this season, and the Club is thoroughly grateful for their support.
As Club partners, Ad Valorem Group support Northamptonshire through the sponsorship of Steelbacks T20 captain, David Willey. The team will be welcomed to Wantage Road and can enjoy hospitality across all fixtures in the 2026 campaign.
As former partners of Northamptonshire, the Club are delighted to re-engage with Ad Valorem Group and continue to grow the partnership once again.
Northamptonshire Chief Operating Officer, Daniel Vernon, is delighted with the new partnership.
“Our alignment in vision with Ad Valorem Group has been key to the start of this partnership. We greatly appreciate the team’s support in sponsoring our County Championship kit, as well as their continued backing throughout the season.
“It’s a relationship we look forward to growing, and I’m excited to see how it develops over the year.”
